Privacy Policy

Last updated: September 29th, 2026

This Privacy Policy describes our policies and procedures on the collection, use and disclosure of your information when you use the Service and explains your privacy rights and how the law protects you.

We use your Personal Data to provide and improve the Service. By using the Service, you agree to the collection and use of information in accordance with this Privacy Policy.

Interpretation and Definitions

Interpretation

The words with initial capital letters have meanings defined under the following conditions. These definitions shall have the same meaning whether they appear in singular or plural.

Definitions

  • Account means a unique account created for you to access our Service.
  • Affiliate means an entity that controls, is controlled by, or is under common control with a party.
  • Company refers to Primo Coffee & Tea Ltd, 10 St. Marys Fields, Colchester, Essex CO3 3AE. For GDPR purposes, the Company is the Data Controller.
  • Cookies are small files placed on your device.
  • Country refers to United Kingdom.
  • Data Controller refers to the Company.
  • Device means any device that can access the Service.
  • Facebook Fan Page refers to https://www.facebook.com/PrimoCoffeeUK
  • GDPR refers to EU and UK General Data Protection Regulation.
  • Personal Data means any information relating to an identifiable individual.
  • Service refers to the Website.
  • Service Provider means any natural or legal person who processes data on behalf of the Company.
  • Usage Data refers to data collected automatically.
  • Website refers to Primo Artisan Coffee, accessible from https://primo-coffee.co.uk
  • You means the individual using the Service.

Collecting and Using Your Personal Data

Types of Data Collected

Personal Data

We may collect:

  • Email address
  • First and last name
  • Phone number
  • Billing and shipping address
  • Order information
  • Usage Data

Usage Data

Usage Data may include:

  • IP address
  • Browser type and version
  • Pages visited
  • Date and time of visit
  • Time spent on pages
  • Device identifiers

Cookies, Consent & Tracking Technologies

We use cookies, tags, and similar technologies to operate our Website, understand usage, and improve performance.

CookieScript Consent Management

We use CookieScript as our Consent Management Platform (CMP). When you visit our Website, CookieScript displays a banner allowing you to choose which categories of cookies you consent to:

  • Essential Cookies – always active.
  • Performance Cookies (Analytics) – includes Google Analytics 4.
  • Targeting Cookies (Advertising) – includes Google Ads conversion tracking and Enhanced Conversions.
  • Functionality Cookies – optional.

Your choices directly control which technologies load:

  • If you accept Performance cookies, Google Analytics 4 will run.
  • If you accept Targeting cookies, Google Ads measurement and Enhanced Conversions will run.
  • If you reject all non-essential cookies, no analytics or advertising technologies load at all.

Before consent, no data is sent to Google Analytics or Google Ads, and no tracking or measurement occurs.

Google Consent Mode v2

Our Website uses Google Consent Mode v2 together with CookieScript. This ensures:

  • Google Analytics 4 only runs after Performance consent.
  • Google Ads conversion tracking only runs after Targeting consent.
  • Enhanced Conversions (hashed email) only run after Targeting consent.
  • Before consent, no analytics or advertising technologies load.

Use of Your Personal Data

  • To provide and maintain our Service
  • To manage your Account
  • To fulfil orders
  • To contact you regarding orders or enquiries
  • To send marketing emails (only if you opt in)
  • To improve our Service
  • To comply with legal obligations

Retention of Your Personal Data

We retain Personal Data only as long as necessary for the purposes set out in this Privacy Policy.

Transfer of Your Personal Data

Your data may be processed outside your jurisdiction. We ensure adequate protection for such transfers.

Delete Your Personal Data

You may request deletion of your Personal Data at any time.

Disclosure of Your Personal Data

Business Transactions

If the Company is involved in a merger or acquisition, your Personal Data may be transferred.

Law Enforcement

We may disclose your Personal Data if required by law.

Other Legal Requirements

We may disclose your Personal Data to:

  • Comply with legal obligations
  • Protect Company rights
  • Investigate wrongdoing
  • Protect user safety
  • Protect against legal liability

Security of Your Personal Data

We use commercially acceptable means to protect your Personal Data, but no method is 100% secure.

Detailed Information on Processing

Analytics

Google Analytics 4

We use GA4 to understand how visitors use our Website. GA4 only runs after Performance consent.

More information: https://policies.google.com/privacy

Opt-out: https://tools.google.com/dlpage/gaoptout

Advertising Measurement (Google Ads)

We use Google Ads to measure the performance of our advertising campaigns. This includes tracking purchases that result from our ads.

If you consent to Targeting cookies, we may send hashed customer data (such as your email address) to Google for Enhanced Conversions.

No On‑Site Advertising

We do not display third‑party advertisements on our Website.

We do not use Google AdSense or DoubleClick cookies.

We do not use behavioural remarketing.

Email Marketing

We may send newsletters or promotional emails if you opt in. You can unsubscribe at any time.

Google Reviews

After completing a purchase, you may see an optional pop-up inviting you to leave a review. This is voluntary and no personal data is shared unless you choose to submit a review.

Google’s Privacy Policy: https://policies.google.com/privacy

Payments

We use third-party payment processors. We do not store or collect your payment card details.

Usage, Performance and Miscellaneous

Invisible reCAPTCHA

We use Google reCAPTCHA to protect against fraud and abuse.

Google Privacy Policy: https://www.google.com/intl/en/policies/privacy/

Cloudflare

We use Cloudflare to enhance security, optimise performance, and protect against malicious activity.

Cloudflare Privacy Policy: https://www.cloudflare.com/en-gb/privacypolicy/

GDPR Privacy

Your Rights

  • Access your personal data
  • Request correction
  • Request deletion
  • Object to processing
  • Withdraw consent
  • Request data portability

To exercise your rights, contact us at: contact@primo-coffee.co.uk

Complaints

You have the right to lodge a complaint with the UK Information Commissioner’s Office (ICO):

Information Commissioner’s Office (ICO)
Website: https://www.ico.org.uk
Telephone: 0303 123 1113

Facebook Fan Page

We operate the Facebook Fan Page: https://www.facebook.com/PrimoCoffeeUK

Facebook Terms: https://www.facebook.com/terms.php

Facebook Privacy Policy: https://www.facebook.com/policy.php

Contact Us

Email: contact@primo-coffee.co.uk

Address: Primo Coffee & Tea Ltd, 10 St. Marys Fields, Colchester, Essex CO3 3AE